Internet businesses are flourishing, a trend that experts see continuing into the future. One such business that has seen a surge in online sales is online cake shops. How can an online birthday cake shop attract more buyers? This infographic defines how to do this and provides tips for business owners.
Make Your Website Easy to Navigate
The key to attracting more buyers is to make your website as simple and easy to navigate as possible. When customers go online and visit your website, they will want it to be fast, clear and easy for them to find the information that they are looking for. The more straightforward the site is, the more people will be able to find their way through it. That’s a key step in attracting buyers.
Provide Great Value
It’s easy to think that people will buy your cake because of its high-quality, but that doesn’t always happen. If your cakes are high-quality but don’t compare well to those of other companies, they are not going to sell. The same can be said for the other aspects of your business, such as the printing, packaging and delivery time. These should all be efficient and provide a great value – as long as it’s not too much more than what you’re charging.
Build Trust with Your Customers
When potential buyers know that you can deliver their order just how they want it, or even better than expected, they are more likely to place an order. The more people do business with you, the more they trust you; if they have any doubts after a few years, your complete trust in them will have been lost.
Improve Your Images and Designs
It is best to provide customers with images that reflect exactly what they’re getting. Include your website address so they can see what they’re getting when they get to your cake site. Photos of your cakes also help potential buyers see exactly what the product will look like. Make sure that you upload great photographs of the designs that you are offering on your website – this is important for generating interest in the product itself.